truMeta is the leading platform for automobile dealership lead generation tool specifically built for social media and specifically built for your dealership. We bring together financial technology and social media to create a revolutionary way to bring first-party super leads to your dealership – no sharing leads, and no cold prospects.


truMeta was created from a collaboration of two companies with over 30 years combined experience in digital advertising, payments technology, and the automotive industry. Our secret sauce is our ability to deliver warm, credit-qualified leads. We do all the leg work; you just have to close the deal.

ContactHow It Works

Our Founder

Brien Gearin, CEO

Brien Gearin

Brien started his journey with digital advertising in 2017, focusing on social media advertising for small or local businesses. Part of his first business was serving automotive dealers by running social media ads that brought end users directly to the shop-by-payment tool. This resulted in 20-50+ leads per week for these dealers. This prompted him to take the match of social ads and shop-by-payment into a new business – truMeta.

What You Can Expect from truMeta

See It In Action

The Experience

As a dealer, truMeta delivers ads from automotive buyers who are already mid-way down the sales funnel. They have already chosen to engage with your ad on social media and fill out the financial and automotive information form. This action triggers the creation of a super lead, delivered to you with all of the buyer’s payment and financial information, summary of the type of car they are looking for, along with any trade-in information, and a scheduled test drive.

From the end user’s experience, completing the truMeta platform questionnaire will initiate a soft credit check, walk them through the payment they choose, and will automatically match those criteria with a car from your inventory. truMeta is a fast, easy and effective match-making service for car buyers and their future vehicles.

Get Started

Want to learn more about truMeta? Contact the team today to set up a short product demo. We can walk you through the process and prove the value that can be found with our tool.

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