How It Works

truMeta is an online ad platform that brings together comprehensive financial technology and digital marketing best practices, teeing ads up on social media. This combination enables credit-qualified data gathering that you won’t find anywhere else.

 

The process couldn’t be simpler. For the dealer, the ads function as a “set it and forget it” tool. Once we determine the evergreen ad messaging and stand up the product, connecting the tool to your inventory, we can start running ads strategically and matching potential pre-qualified buyers to specific vehicles that are likely to meet their needs and that they will be approved to purchase.

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How is truMeta Different?

truMeta is truly unique in that this is the data mining tool for automobile dealerships that use a combination of technology, payment analysis, and social media. This combination increases success for a number of reasons:

person using smartphone

Technology changes the way we can gather data because it’s quicker, more accurate, and is self-service for the customer. They have the ability to begin their exploratory phase without even physically being at the dealership yet. This adds convenience for them, and also streamlined experiences for both dealer and customer.

Technology changes the way we can gather data because it’s quicker, more accurate, and is self-service for the customer. They have the ability to begin their exploratory phase without even physically being at the dealership yet. This adds convenience for them, and also streamlined experiences for both dealer and customer.

person using smartphone

Financial analysis – Having the ability to include a soft credit check as part of the lead makes for a stronger return on investment and a higher percentage of deals closed.

ROI chart
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Social media – truMeta is different because we meet customers where they are. In fact, 64% of internet users use social media networks/sites to research products. Consumer research is happening on social media. We provide those potential shoppers with the easiest and most comprehensive research tool available, all in the palm of their hands.
Social media – truMeta is different because we meet customers where they are. In fact, 64% of internet users use social media networks/sites to research products. Consumer research is happening on social media. We provide those potential shoppers with the easiest and most comprehensive research tool available, all in the palm of their hands.
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There are two streams of experiences within the truMeta platform – the dealership experience and that of the potential buyer. Both experiences are important to understand in order to get the full picture for how easy to use and effective truMeta is.

Check out this quick demo video to learn more, and read below to understand how the platform functions for both the front and back end needs.

For Dealers

Partnering with truMeta couldn’t be easier for you or for your buyer. From start to finish, the platform has been built for ease of use and a quick, painless experience. You’ll get the cleanest data with the most follow-up information for the least amount of time and effort.

car dealership

Step 1: You or your agency will work with the truMeta team to create your customized ad.

Step 2: These evergreen ads will run on social media and will be targeted to potential buyers in your area. truMeta manages the ads and all the back-end administrative work such as targeting and scheduling on behalf of their dealers.

Step 3: Potential buyers will use the platform to enter their personal information and determine their credit qualifications. They also can submit information about the type of vehicle they are interested in purchasing.

Step 4: Those buyers will only be shown vehicles from your inventory that meets their needs, fit their budget, and provide them the opportunity to schedule a test drive with one of your salesmen.

Step 5: The clean data will be delivered to the dealership in real time for follow-up and automated nurturing. You’ll be able to see exactly which URL brought the buyer to your ad and can review what they were looking at so that they are super warm and ready to shop when your team reaches out.

For Buyers

Calling lenders, having awkward conversations about finances, waiting on approvals, trying to find the right car to fit your needs and budget…All of this can be a chore. truMeta takes the guesswork out of finding your next vehicle, removes awkward financial conversations from the process, and gives you a solid understanding of how much car you can afford and what you are likely to be approved for.

The user experience of truMeta for the buyer is quick, easy and provides a fast decision that will lead them straight to your dealership lot. It’s truly as easy as clicking, typing and driving.

buying a car

Step 1 – Click: Buyers will be served your dealership ads on social media with an invite to find their next car and determine how much they can afford.

Step 2 – Type: Buyers will then fill out the truMeta intake form. The intake form takes less than one minute to complete and includes:

  • Contact information.
  • Deal preferences, such as body style and target payment.
  • A soft credit check (no impact on a users score).
  • This check will provide an eligibility score based on their debt, total payments, history of bankruptcy, and debt to income ratio.
  • The buyer will then be connected to vehicles in your inventory that match their specific needs. They can select their favorite vehicle and this selection is also added to the lead form.
  • The buyer will then be presented with pre-qualified terms, payment and down payment information.
  • Trade-In details, including VIN, mileage and condition of trade in are also provided by the buyer.
  • Finally, they can schedule a test drive appointment at your dealership.

Step 3 – Drive: Once a buyer has seen a suitable car online at your lot, they can complete their test drive appointment, connect with a lender to get an approval and close the deal with a new vehicle.

The truMeta Difference

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  • Your ads with trumeta are created, launched, monitored, maintained, and adjusted by the truMeta team. This gives you more time to sell vehicles to your warmest leads that truMeta provides, nurture your new data, and you’ll spend less time worrying about where you should place your ads next.

 

  • When you are not spending your resources and time working to buy your data or revamping ads regularly, your ROI increases.
  • The data you receive from truMeta are the cleanest data a dealer could hope for. These super leads have personal information, credit qualifications, the type of car the buyer is looking for, and trade-in information. It’s the most complete data sets you’ll find in the market today.
  • Stop wasting money running hard credit checks without insight on whether or not that buyer will be approved. Super leads from truMeta give you soft credit information that will help you understand the likelihood of a solid credit decision (and doesn’t affect the user’s credit score).

 

  • There’s no competition with other dealerships. When you run ads with truMeta, you are able to target buyers in any geographic area and only map them to cars at your dealership that they can most likely afford and be approved for by one of your lenders.
sales leads
  • We don’t do third-party data. All of the data delivered to you are yours and yours alone and will only direct customers online to your inventory. That’s why truMeta provides the World’s Most Valuable, First-Party Automotive Data.

Want To Learn More?

Now that you’ve read about truMeta, it’s time to meet the team. Connect with truMeta today to set up a free product demonstration and explore the ways we can help your dealership grow.

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