How It Works

truMeta is an online ad platform that brings together comprehensive financial technology and digital marketing best practices, teeing ads up on social media. This combination brings greater effectiveness to lead generation and gets serious car buyers in your dealership doors.

The process couldn’t be simpler. For the dealer, the ads function as a “set it and forget it” tool. Once we determine the evergreen ad messaging and stand up the product, connecting the tool to your inventory, we can start running ads strategically and matching potential pre-qualified buyers to specific vehicles that are likely to meet their needs and that they will be approved to purchase.

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How is truMeta Different?

truMeta is truly unique in that this is the lead generation tool for automobile dealerships that uses a combination of technology, payment analysis and social media. This combination increases success for a number of reasons:

Technology changes the way we can generate leads because it’s quicker, more accurate, and is self-service for the customer. They have the ability to begin their exploratory phase without even physically being at the dealership yet. This adds convenience for them, and also streamlined experiences for both dealer and customer.

Financial analysis – Having the ability to include a soft credit check as part of the lead makes for a stronger return on investment and a higher percentage of deals closed.

Social media – truMeta is different because we meet customers where they are. In fact, 54% of internet users use social media networks/sites to research products. Consumer research is happening on social media. Combine that with the ability to target audiences who want to purchase a vehicle, and you can find greater success and effectiveness in your ads.

There are two streams of experiences within the truMeta platform – the dealership experience and that of the potential buyer. Both experiences are important to understand in order to get the full picture for how easy to use and effective truMeta is.

Check out this quick demo video to learn more, and read below to understand how the platform functions for both the front and back end needs.

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The Dealer Experience

The Buyer Experience

The truMeta Difference

For Dealers

Partnering with truMeta to support your leads as a car dealer couldn’t be easier for you or for your buyer. From start to finish, the platform has been built for ease-of-use and a quick, painless experience. You’ll get the hottest leads with the most follow-up information for the least amount of time and effort.

Step 1: You or your agency will work with the truMeta team to create your customized ad.

Step 2: These evergreen ads will run on social media and will be targeted to people who are looking to purchase a car. truMeta manages the ads and all the back-end administrative work such as targeting and scheduling on behalf of their dealers.

Step 3: Potential buyers will use the platform to enter their personal information and determine their credit qualifications. They also can submit information about the type of vehicle they are interested in purchasing.

Step 4: Those buyers will only be shown vehicles from your inventory that meets their needs, fit their budget, and provide them the opportunity to schedule a test drive with one of your salesmen.

Step 5: The super leads are delivered to the dealership for follow up. You’ll be able to see exactly which URL brought the buyer to your ad and can review what they were looking at so that they are super warm and ready to shop when your team reaches out.

For Buyers

Calling lenders, having awkward conversations about finances, waiting on approvals, trying to find the right car to fit your needs and budget…All of this can be a chore. truMeta takes the guesswork out of finding your next vehicle, removes awkward financial conversations from the process, and gives you a solid understanding of how much car you can afford and what you are likely to be approved for.

The user experience of truMeta for the buyer is quick, easy and provides a fast decision that will lead them straight to your dealership lot. It’s truly as easy as clicking, typing and driving.

Step 1 – Click: Buyers will be served your dealership ads on social media with an invite to find their next car and determine how much they can afford.

Step 2 – Type: Buyers will then fill out the truMeta intake form. The intake form takes less than one minute to complete and includes:

Contact information.
Deal preferences, such as body style and target payment.
A soft credit check (no impact on a users score).
This check will provide an eligibility score based on their debt, total payments, history of bankruptcy, and debt to income ratio.
The buyer will then be connected to vehicles in your inventory that match their specific needs. They can select their favorite vehicle and this selection is also added to the lead form.
The buyer will then be presented with pre-qualified terms, payment and down payment information.
Trade-In details, including VIN, mileage and condition of trade in are also provided by the buyer.
Finally, they can schedule a test drive appointment at your dealership.

Step 3 – Drive: Once a buyer has seen a suitable car online at your lot, they can complete their test drive appointment, connect with a lender to get an approval and close the deal with a new vehicle.

The truMeta Difference

Your ads with trumeta are created, launched, monitored, maintained, and adjusted by the truMeta team. This gives you more time to sell vehicles to your warm leads that truMeta provides and you’ll spend less time worrying about where you should place your ads next.

When you are not spending your resources and time working to find your own leads or revamping ads regularly, your ROI for lead generation increases.

The leads you receive from truMeta are the most thorough leads a dealer could hope for. These super leads have personal information, credit qualifications, the type of car the buyer is looking for, and trade-in information. It’s the most complete lead you’ll find in the market today.

Stop wasting money running hard credit checks without insight on whether or not that buyer will be approved. Super leads from truMeta give you soft credit information that will help you understand the likelihood of a solid credit decision (and doesn’t affect the user’s credit score).

There’s no competition with other dealerships. When you run ads with truMeta, you are able to target buyers in any geographic area and only map them to cars at your dealership that they can most likely afford and be approved for by one of your lenders.

We don’t do third-party leads. All of the leads delivered to you are yours and yours alone and will only direct customers online to your inventory. That’s why truMeta is the first-party credit-qualified lead machine.

All truMeta dealer or agency customers also get regular ROI reporting and analytics check-ins with the truMeta team. These checkpoints offer insight into game-changing metrics like leads, sales, revenue generated from the tool, and return on investment.

Want To Learn More?

Now that you’ve read about truMeta, it’s time to meet the team. Connect with truMeta today to set up a free product demonstration and explore the ways we can help your dealership grow.

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